A press kit is a folder of information to give reporters background information about your issue or program. People with high credibility, such as local politicians, the director of a local health promotion organization, or a physician may make effective spokespeople.
What is a press conference. With that in mind, here are five rules to make sure that your press release actually drives prospects to contact you: Be clear and concise — avoid using jargon, rhetoric, or inflammatory language, and stifle "ums" and "ahs.
When many media representatives are present, it makes your conference seem really newsworthy -- the media presence itself adds to the importance. After the Press Conference To the extent that you can, make personal contact with representatives at least of the major media outlets represented.
Talk about your experience at the event with a friend or colleague and ask them to jot down notes during your conversation. If folks have suggestions on how to improve this article, I welcome feedback in the comments section.
Joe Ottinger, my colleague at Red Hat who also works on the Open Source and Standards Team, has penned some more tips on writing on his blog. Faustmann - Updated September 26, You may have planned a perfectly-timed, highly-accessible conference featuring an impressive lineup of speakers, sessions and events.
The headline — the key to grabbing attention — should be centered on the page, and usually written in bold or capital letters.
Once you have written your post, make sure to share it using whatever social networking services you prefer to use, e.
One way to find this out is to check with the local media and the wire services, who will know if your press conference conflicts with another. Be sure to include these key points in the press kit you hand out. Reaching out to at least a few people at every television station, magazine, or newspaper virtual or standard is proper protocol.
Double- or triple-check any such information to make sure you have it right, both in speech and in print. Develop a press kit.
When many media representatives are present, it makes your conference seem really newsworthy -- the media presence itself adds to the importance. More specifically, why hold a press conference.
It definitely helps build good rapport with your fellow community members, so why not do it. From the sign-in sheet, reach out and thank people.
The last paragraph is typically a standard set of information about your company, including your mission, when the company was founded, awards it has received or other achievements. Also, follow up a second time the morning of the press conference.
If a date, a time, an address or phone number, or other specific information is part of the message — if the purpose of the press conference is to announce an upcoming event, for example — make sure to give it more than once, and to have it displayed prominently in your press kit see 7 below. Welcome members of the press as they arrive.
Supply good sound bites and photo opportunities. Target press conference invitations to journalists and publications that have a proven interest in your news or event announcement. The press release goes in the right side of the folder, and the other information goes in the left side of the folder.
Make a list of media outlets to invite.
But the main story has to get across in the first paragraph. The following steps should help you plan for your press conference: A press conference is interactive; you can answer questions from the press, and emphasize points you might not otherwise have a chance to make.
You may list this information at the top or bottom of the page.
Obviously, the Red Hat specific bits have been removed, e. Let their notes become your outline. Features photo of audience very early in post without showing too many open seats, includes links to talk slides and videos, lots of detail on what the presentation topics were. How do you hold a press conference.
This quick search will likely produce other write ups that you may wish to link to in your own post. Have members of the press sign in, with their affiliation, and give each of them a press kit.
If well written, a press release can result in multiple published articles about your firm and its products. When you have significant announcements to make, such as a campaign start-up or a lobbying victory. You will also want to have a press advisory prepared and mailed about one week ahead of time to inform the media about the press conference.
Define the key message s that you and your group are trying to get out to the community. Your press release or invitation to the media will contain the time, date, and location of the press conference, and may contain a title or subject line as well as contact information for.
Inc. Conference & Gala How to Write a Press Release people who are new to PR to grasp is you really have to take your ego out of it when it comes to finding something the press is. How to Prepare a Press Conference What is a Press Conference? A press conference is a voluntary presentation of information to the media.
In a press conference, you decide what information is presented, how it is presented, and who presents it. It is an opportunity to get your story. Nov 10, · A press release is the quickest and easiest way to get free publicity.
If well written, a press release can result in multiple published articles about your firm and its products. A Perfect Example Of A Great Press Conference Written by Brad Phillips @MrMediaTraining on September 2, – AM Last week, an audio technician for the television program Cops was killed by friendly fire while filming a robbery at a Wendy’s in Omaha, Nebraska.
The conference organizers may need help with wrap up reports due to post-event fatigue, so offering to help them with your post-event write up can be a welcome way for your post to get even wider exposure and to do a good deed for the community.How to write a press conference